Trevi’s Homecoming/Winter World Series
When then–New York Yankees catcher José Trevino returned to his hometown of Corpus Christi, he didn’t just host an event—he made history. The Celebrity Homecoming Weekend became one the biggest sporting event the city had ever seen. Full media production was led across multiple locations, with cinematic recap films, daily edits, and complete photo coverage capturing both scale and emotion. From packed stadiums and brand activations to candid moments with fans and community leaders, every detail was shaped to honor the legacy of a hometown hero and create a cultural moment the city won’t forget.
“Our team partnership with Alex was a huge part of this victory.”
— Mayor Paulette Guajardo
🏁 Campaign Highlights
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A strong lead in the general election set the tone—but when the runoff called for it, we pivoted. The creative stayed consistent where it mattered and adjusted where it counted, holding clarity through the pressure. We finished strong—and we won.
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Content was built to move across platforms—TV, social, digital, and print—each format adapted without losing message discipline or visual consistency.
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With over 60% of the city’s population Hispanic and nearly one-third of households speaking Spanish at home, Corpus Christi called for a bilingual approach. Spanish-language media was built in from the start—used strategically to reach deeper into key communities and reflect the city’s real voter makeup.
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TV spots, billboards, digital rollouts, and attack ads—built to keep pace with the speed of a live campaign. Every asset served a purpose, every piece moved the message forward.